We’ll be announcing more details about our relationship with USC shortly, but see what a couple of the students had to say about the Lab on their respective blogs:
From misshiss.wordpress.com:
“Among the various of sites, consultants, and publications that address new media from a marketing perspective, IPG’s Emerging Media Lab’s “show and tell†approach stood out to me as as an effective and results-driven balance between breadth and depth of information.
As Josh Lovison addresses in a recent Future of Media blog post, “emerging media” is a troublesome term whose definition is largely in the eye of the beholder. The prominence of dualities like new/old, mainstream/niche, and technology/behavior further muddy the water, and the interdisciplinary nature of the field make forming an objective definition a goose chase. Luckily, I don’t think a concrete definition is what marketers want or need: a subjective yet sound distillation of pertinent information is much more valuable. Though I was initially uncertain of the filters that IPG uses in this distillation process, the tour, review of their publications, and a discussion of their philosophy has convinced me that IPG’s “brick and mortar” and online content effectively serve marketers with a streamlined summary of what’s happening, what’s possible, and best practices in regard to emerging media.” Read more.
From Socialicious.wordpress.com:
Last week our class visited the IPG Emerging Media Lab – a place that gives a peek into the technological landscape of the future. After learning about the cutting-edge technologies that are sprouting out of brilliant minds, here are a few of the most fascinating things I learned about:
* The Modern Refrigerator: Somewhere to store food, with a computer/TV on the door that could display RSS feeds for recipes or kitchen needs and possibly (in the future) RFID tags that can inform you when you’re out of milk!
* HOME: A playstation video game/space/SNS that provides private spaces for players to have conversations with friends or even work through homework with professors. This is a game where players can shop using micro-purchasing and where advertisers can incorporate their latest campaigns inside virtual malls showcasing storefronts with the latest trends. This takes shopping and advertising to a whole new level. Read more.
We look forward to continuing the conversation with USC’s APOC community.