Interactive Billboard Gives Away Shirts For Tweets

The internet of things is everywhere from connected fridges to tweeting plants. To see an example of a brand capitalizing on the trend, take a look at Allen Solly’s recent campaign that uses an interactive billboard to give away dress shirts for tweeting at the brand. Leveraging Tweeple, users that hashtag rainingsolly will inch forward one of the many shirts on a vending machine-like board until it drops.