Sephora’s Effective Mobile Strategy

For an example of effective mobile strategy, check out beauty supply store, Sephora. Less than three years after first launching a mobile application, Sephora has created two tailored mobile experiences, apps for iPhone and iPad, with different features and  content, to encourage purchases.  The iPhone app incorporates barcode scanning for in-store product research, while the tablet version features articles and branded content paired with product recommendations and purchase links.  The tailoring of the experiences has been highly effective, increasing mobile traffic, orders, and loyalty subscribers dramatically.