Netflix and YouTube are taking a crack at an open second screen protocol called DIAL. DIAL hopes to power second screen experiences for connected TVs, content services and app makers. Unlike Apple’s wildly successful Airplay, DIAL will not simply mirror your mobile display, but instead can detect and launch applications on your TV. From there, the specific use cases are up to the app makers and device manufactures. Expect a ton of new features coming to connected devices from big players like Sony and Samsung in the future.