Monogram, a fashion commerce startup, launched an iPad app last fall that attempted to be a mobile, shoppable magazine. It didn’t catch on, and the team went back to square one. The team decided to leverage the huge existing world of fashion bloggers to help create and share content through its platform. The new Monogram provides a full web editing suite, which allows bloggers to share their favorite fashions and build full ‘magazines’ of their favorite content, all of which is shoppable. For bloggers, the system effectively allows consumers to purchase items through their pages, and the platform provides an integrated search function that scours the web for the products bloggers want to share. For viewers, the new Monogram easily enables readability and sharing functions for blog posts. It’s designed as a web app with responsive design, and it can also be used as an app on devices.