Uber, the popular on demand ride service app, announced that the hackathon-founded feature of split ride payments is coming to life in the app. The feature is now live in the iOS store, and will be coming to Google Play in the near future. Uber says that you can now split fares by inviting friends from the contact list, or by entering their phone numbers during your trip. Once confirmed, Uber automatically divides the cost by however many riders are added.