NFC is a buzzy topic in the ad sphere lately, but its real-world spread has been limited. A British team is aiming to put NFC in (or on) the hands of more people by developing a chipped ring with dual NFC zones to allow geeks, I mean, early adopters, to activate simple NFC-based commands like unlocking their phones or front doors, or share contact information. The ring’s creators envision the ring as having a “public” zone, meant to be worn facing out, and containing contact information or something similar, as well as a “private” zone, worn facing in, containing unlock commands, passwords, or other sensitive data. The invention’s Kickstarter campaign has just met its £30,000 goal with 26 days remaining, so perhaps this early popularity could contribute to NFC’s more widespread adoption in everyday life, as well as in the ad space.