Are All Screens Created Equal? : A Research Study by the IPG Media Lab

IPG Media Lab and YuMe partnered on a media trial to answer the following questions:

1) Does device/screen have an impact on the effectiveness of video ads?
2) Do other variables play a role in video ad effectiveness?
– Ad clutter
– Creative quality
– Type of video content
– Location of consumption

Download the full report here: Yume Presentation 7_25_12