The idea isn’t as bold as the headline might suggest, but it’s an interesting play from Netflix: the streaming service is looking to make its own feature films that would debut digitally and in theaters simultaneously. Off the back of its successful show series, the idea doesn’t seem too far-fetched; nonetheless, putting together a feature film is another level of commitment entirely. Nonetheless, Netflix has recognized the fact that consumers want the movies in all formats simultaneously, and is banking on this strategy.