In a big announcement about its next-gen gaming system, Sony is opening up its PlayStation Network (PSN) Store to directly compete with Valve’s Steam software system by allowing online retailers to launch their own storefronts for PS3, PS4, and PSVita titles. Amazon already has its US PSN store up and operational, and is offering a $5 PSN credit on digital orders. So users are now in the drivers seat for finding new and improved deals, just as they were with physical copies of the games. It’s a step in the direction of consumer control, as gamers are no longer locked into Sony’s ecosystem.