Twitter announced that alcohol brands will now have an improved experience on the social network. In the past, when users followed alcohol brands they would be Direct Messaged asking for their age. Now, Twitter asks users to supply their ages up front, and does the legal age check in each country. Twitter also said that it will remember your age requirement, and will not allow the alcohol brands to remember your birthday, to give consumers a feeling of privacy. Whether age-screening actually works is a hot debate at the moment, but this is a step forward in attempts to institutionalize the policy.