Wearables were undoubtedly one of the categories at CES with the most growth potential. With embedded sensors, these wearables can measure everything from calories consumed to steps taken and hours slept. As this Fast Co article points out, however, there are some serious roadblocks to mainstream adoption, chiefly battery life, technical limitations, and “aesthetic drawbacks.” Despite these issues, there are a few things that brands need to take note of in the wearable space concerning media. First and foremost, wearables require a glanceable UI that packages information in an immediately digestible and actionable way. Secondly, successful ones let data tell stories like Nike+ ability to share runs with friends or ZombieRun which marries fitness tracking with a Zombie adventure game.