• The US alone represents 36% of global digital ad spend.
• The three biggest markets (US, UK, China) concentrate 57% of global spend.
• The highest share is found in the UK (43%) followed by Netherlands and China (37% and 36% resp.)
• The US and Canada are only slightly above global average (27%)
• Japan features a below-average share (17%)
• Latam, Eastern and Southern Europe remain largely under-developed.
