eBy and large, almost all social media analyzing tools available today caters to the brands seeking a better understanding of their online marketing efforts. But in this age of big data, would such service interest regular individual user as well? ThinkUp, a creation of Gina Trapani, Lifehacker’s founding editor, seems to be positive about building a regular-consumer-facing social media analyzing service. It offers a variety of features that “archive, analyze, and give you control over your online social life”. Whether there be enough power users on social media who would pay subscription to support this business model remains open to debate, but this is certainly one way to escape the oversaturated market of business-oriented social media analyzing platforms.