In a unique marketing move, Paramount and IMAX are partnering up to offer a sneak peek at Christopher Nolan’s much-anticipated sci-fi epic “Interstellar” with a traveling exhibit powered by Oculus Rift. With the help of Oculus Rift virtual reality headsets, participants will be able to experience zero gravity in the film’s featured spacecraft. With the maturation of virtual reality technology, we expect more marketing efforts to deploy it to offer a refreshingly immersive experience.