Facebook Users Prefer Native Videos Over YouTube Links

Read original story on: BusinessInsider

For the first time ever, Facebook Page owners uploaded more videos directly to Facebook than they did via sharing from YouTube, according to new data from Socialbakers. Part of that is due to that fact that videos on Facebook automatically play as a user scrolls through the news feed, and Facebook’s algorithm allegedly ranks posts with natively hosted videos higher in news feed.

Meanwhile, YouTube still has much higher volume, and has recently started rewarding bonuses to its video creators for temporary platform exclusivity. So the fight over the leading position of online video distribution is likely to continue.