Read original story on: Street Fight
The National Retail Federation estimates that the average American will spend $77.88 on Super Bowl-related spending this year. And this year, mobile, specifically location-based mobile ads, is playing an important role. Unlike the winter holidays where consumers often turn to online shopping, the bulk of the Super Bowl spending is centered on in-store CPG purchases such as food and beverages, where mobile-enabled hyperlocal marketing shines.
Besides using the data collected from devices to measure effectiveness of television advertising, mobile can also be utilized by brands to cash in on the awareness generated by a television spot by serving users more targeted ads in the days after the game.