IPG Media Lab

The Next Step For Google Wallet

Read original story on: Re/code

In its latest attempt to compete with Apple Pay, Google has inked a distribution deal with major US carriers: Verizon Wireless, T-Mobile and AT&T will pre-install Google Wallet on their Android phones for US consumers starting later this year. Meanwhile, Google is also licensing payment technology from Softcard to help smooth its impending expansion. Given that Apple Pay comes with every new iOS device, it seems fair for Google to try the same tactic.

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