According to a new eMarketer study, mobile advertising is set to take over digital ad spending in the States, surpassing spending in desktop advertising as early as next year. And its growth is not showing any sign of slowing down, as mobile is predicted to account for 72% of the US digital ad spend by 2019.
Why Mobile Is Winning The Ad Dollars
The shift to mobile ad spending is being driven mainly by the change in media consumption as users move towards mobile devices. In 2014, US adults spent an average of 2 hours, 51 minutes with mobile devices, while desktop time fell to 2 hours, 12 minutes daily last year.
Apps Are Where The Money Is Going
The growth rate stays uneven even within mobile ads, as app spending is projected to outpace mobile web browser ad dollars at a ratio of nearly 3-to-1. Advertisers will spend $20.79 billion to reach consumers via mobile apps in 2015, compared with $7.93 billion on mobile browsers.
All charts courtesy of eMarketer.