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Earlier this week, Roku updated its lineup to introduce new features that primarily focus on improving its content search and discovery. Users of the Roku 3 can enjoy the complimentary enhanced voice control remote, while users of older models can use the Roku mobile apps to activate voice commands. Moreover, Roku optimized its search results, while also adding a new “My Feed” feature that lets you follow upcoming movies to see when they become available. As it continues to improve its user experience, Roku looks to hold on to its title of most popular OTT set-top box despite increasingly fierce competition.