Read original story on: The Verge
Continuing its trend toward generating content instead of aggregating it, Reddit is moving beyond podcasts with the launch of its video division, which will no doubt open up new monetization opportunities for the self-claimed “front page of the internet” site. Given the concentrated young male audience that Reddit generally attracts, this new video platform should be a great opportunity for brands looking to reach that highly coveted demo.
By creating its own video content, Reddit can tap into a more lucrative advertising format. Reportedly, the first patch of original content would be videos of its staple feature —the Ask Me Anything (AMA) interviews. After all, it makes perfect sense to develop videos based on a forum that even the sitting president appeared on in order to capitalize on that attention and fully explore its potential.