Read original story on: AdWeek
Live-streaming app and SXSW breakout Meerkat teamed up with cable channel CMT and Mountain Dew to give users a front-seat view of country duo Florida Georgia Line’s performance during the CMT Music Awards aired this Wednesday. A live, exclusive angle of a TV event with a brand sponsor is a first for Meerkat, who has been eagerly conquering new grounds to stay ahead of its better-funded, Twitter-owned archrival Periscope.
Head image taken from meerkatapp.co