Read original story on: TechCrunch
We reported last summer when popular messaging app Snapchat added a new location-sensitive Geofilter feature and pointed out its great potential for brand integration. Now, almost an year since the debut of the feature, Snapchat is finally turning it into an ad unit, with McDonald’s on board as the first brand to offer special Geofilter for Snapchatters in at any of the over 14,000 McDonald’s stores across the States. As Snapchat continues to expand its platform and diversify its ad offerings, we expect to see more integration like this to pop up for brands to explore.