Leading action camera maker GoPro has been distributing crowd-sourced videos shot with its products across social platforms, building a sizable following on YouTube, Instagram, and Facebook. Now, the company is ready to dive deeper into content marketing by producing original content. GoPro recently hired Charlotte Koh, who used to lead Hulu’s original content initiatives, as head of features and series. Early efforts will reportedly focus on unscripted and documentary content, although partnerships with Hollywood studios and networks to develop and co-produce new content are also in the works.
Source: Variety