What Happened
Meerkat continues to break new ground as it announced a GoPro integration on Thursday. Built with GoPro’s open-source software, this new feature allows Meerkat users on iOS devices to easily live stream HD footage from their GoPro 3 cameras when connected to the same wireless network.
What Brands Should Do
The new feature came on the heels of Meerkat’s recent addition of brand-friendly “Cameo” feature (read our in-depth Fast Forward analysis on this here), and both present great opportunity for Millennial-focused brands to connect with their audience on mobile devices. The integration with GoPro cameras brings high-quality footage to Meerkat, making live-streaming a more appealing content platform for media owners and brands. Brands, especially those in travel or outdoor categories, could benefit greatly from this integration by making good use of the flexibility and high-definition footage that GoPro cameras provide in outdoor shooting.
Source: AdWeek