What Happened
McDonald’s is reportedly planning to roll out self-service kiosks in stores across the country that will enable customers to place and pay for their order by themselves. Meant to streamline and accelerate the ordering process and cut down labor cost for the fast food franchise, this touch screen technology could also offer customers more customization options, as well as further integrating other digital assets such as loyalty program and mobile payment into this point of sale system.
What Brands Should Do
For retailers and other brands looking to experiment with this kind of self-service system, the first step would be figuring out how to create a user-friendly interface. Moreover, finding the right digital service vendors to partner with would be crucial to fully tap into the potential of such digital integration at point of sale to improve the overall in-store experience.
Source: Business Insider