What Happened
Sony’s PlayStation 4 just received a major update, adding more cloud storage and the ability to stream game footage live on YouTube. Already equipped with the capability to stream gameplay live over Twitch, this new added support for YouTube would make streams visible on its newly launched YouTube Gaming mobile app and channel, no doubt helping to attract a bigger audience.
What Brands Should Do
With the rapid rise of eSports, also known as competitive gaming, a whole new media platform largely built upon livestreaming platforms like Twitch is now drawing hundreds of millions of viewers worldwide. Sony’s decision to support YouTube Gaming will no doubt further expand the reach of eSports. Therefore, instead of dismissing it like Jimmy Kimmel recently did and alienating a significant segment of young, digital savvy audience, brands of all types should get on board with eSport, which some big-name brands like Coca-Cola, Red Bull, and Samsung are already vying to sponsor.
Source and header image: PlayStation.Blog