What Happened
A week after Facebook first announced the addition of a new mobile-optimized Shop section to Pages, Canadian ecommerce platform Shopify is revealed as the partner that will be powering those new shopping channels on the social network. Shopify says the feature will be made available for all page-owners for free, and merchants can active it by simply adding the Facebook sales channel within the Shopify dashboard in the “coming weeks”. In related news, Shopify has also been selected by Amazon as a preferred Webstore alternative, as the ecommerce giant begin shutting down its own Webstore ecommerce platform in July.
What Brands Should Do
The new Shop section allows businesses to sell directly from their Pages, and merchants that are already using Shopify should definitely take advantage of this new partnership. As Shopify allows Shopify shoppers to save their payment information for future purchases, it can create a frictionless shopping experience, which is crucial for conversion rates. As mobile commerce continues to grow substantially, retail and CPG brands would be wise to make use of this new mobile-friendly feature.
The Lab has always kept an eye out for the ever-changing consumer behaviors in ecoomerce. To learn more about the shifting ecommerce space and the opportunities in social commerce, you can contact our Engagement Director Samantha Holland (samantha@ipglab.com) and schedule a visit to the Lab.
Source: Marketing Land