What Happened
Last month, popular CRM solution provider Salesforce announced its entry into the Internet of Things (IoT) market with IoT Cloud, a platform designed to help businesses connect with and respond to their customers using connected devices. Powered by the company’s new real-time processing engine Thunder, Salesforce aims to process huge amounts of IoT device data, while helping businesses build customer profiles and provide better customer experience based on the data acquired. Similarly, last week, Amazon also launched its own IoT platform to support the growing market of connected devices, posing a formidable competitor for Salesforce.
What Brands Need To Do
The new IoT platform from Salesforce provides a platform for connected device makers to help their clients better monitor and respond to their customers, while Amazon’s new platform allows connected device makers to tap into Amazon cloud services for voice interaction with Alexa or data processing on EC2. Brands can benefit from IoT data through partnerships with a device maker to tap into the capabilities these platforms boast. For example, a bread brand may learn valuable insights on breakfast preferences from connected toasters, just as auto brands can utilize data from connected cars to better serve their customers.
Source: Marketing Land