What Happened
Soon you may be paying for a dinner with your car key. Earlier this week, MasterCard announced it is launching a new program that aims to add contactless payment capabilities to everyday gadgets. MasterCard has already gotten some tech partners on board to create some prototypes, which include a key fob made by GM, a ring from Ringly, and a wristband from Nymi, all with MasterCard’s wireless payments tech built in.
What Brands Need To Do
As more and more devices become connected, MasterCard is smart to start experimenting with connected devices and develop payment solutions that are independent of smartphones. As mobile payment continues to evolve, brands need to keep up with changing consumer purchasing behavior and start integrating value offers and loyalty programs into a growing array of emerging payment solutions.
Source: The Verge