What Happened
In its ongoing quest to boost social commerce on its platform, Facebook has unveiled some new customer-service tools for Pages to help businesses better communicate and connect with their customers. Page-owners can now set away messages, annotate private messages, and get public badges to certify how quick they usually respond to a customer’s inquiry. According to Facebook, there are currently 50 million Pages run by businesses, and 2.5 billion comments are posted on those Pages every month.
What Brands Need To Do
These new tools reinforce Facebook’s determination in making Pages and its messaging feature more brand friendly, giving brands more incentives to use Pages as a social touch-point. Brands with an established Facebook presence should learn to adopt these new communications tools to offer better customer service.
Source: AdWeek