Under Armour has been developing “connected clothing” for a while now, and at CES 2016, the sportswear maker announced a new partnership with IBM, integrating the computing power of IBM’s AI platform Watson into its health and fitness app, UA Record to analyze users’ fitness data and give them actionable insights on healthcare and exercises.
Moreover, Watson will also use other data in making those fitness and health suggestions. For example, it can pull real-time weather data from The Weather Channel app, which IBM recently acquired, to figure out the optimal time and temperature to suggest a run outside. This signals an exciting new direction for the fitness wearables to tap into big data and AI to expand its functionality and offer added value to users.
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