What Happened
Following Whirlpool’s announcement at CES to incorporate Amazon’s Dash Replenishment Service (DRS) into its smart appliances, Amazon has announced today that a slew of connected devices have gained automatic reordering capability via DRS. The line-up includes select models of Brother printers, a GE washing machine, and the Gmate SMART blood glucose monitor, which will be able to reorder printing ink, detergent, and testing strips and lancets, respectively, when supply runs low.
What Brands Need To Do
Automatic reordering is a great tool for developing and maintaining consumer loyalty. Amazon’s DRS makes it easier for CPG brands to forge win-win partnerships with manufacturers of smart appliances so as to cultivate a long-term relationship with consumers that encourages habitual re-purchase.
Source: TechCrunch