What Happened
In an innovative new outdoor campaign created and coordinated by the Lab team, MillerCoors teamed up with Intersection, maker of the LinkNYC kiosks, and popular music recognition app Shazam to bring location-specific music discovery to New York City. In a month-long pilot program, select LinkNYC kiosks will display Coors Light-branded playlists of what people in several NYC neighborhoods have been listening to, generated based on real-time data from Shazam. Passersby near those branded kiosks can open the Shazam app and get those branded playlists on their phones.
What Brands Need To Do
Thanks to the proliferation of smartphones and advances in out-of-home ad tech, outdoor display ads are getting more and more interactive and engaging. Aiming to connect with consumers on the go via their mobile devices, this new Coors Light campaign provides them with the fun of local music discovery, therefore earning consumer attention by adding value to its outdoor display ads.
If you would like to discuss how your brand can leverage new technologies to create innovative, dynamic OOH ads like this, please contact our Client Services Director Samantha Barrett (samantha@ipglab.com) to get in touch with us and schedule a visit.
Source: AdWeek