What Happened
The launch of the new Apple TV created a new channel for brands to reach consumers in their living rooms with content marketing. Now, two companies have come out with tools to help brands build their own OTT streaming portals. Earlier today, video distribution platform VHX opened its API to let developers create their own streaming apps for Apple TV or Roku set-top boxes.
Similarly, brands hosting video content on JW Player’s platform will be able to use its newly released open-source tvOS app framework to create their own version of Netflix with ease, which Tasting Table, a food website, used to build and submit an Apple TV app for review in less than 24 hours.
What Brands Need To Do
As consumer eyeballs shift away from a rigid programming grid to time-shifted viewing due to the increasing availability and variety of streaming content, there are new opportunities for brands to reach consumers with branded content, which can live alongside traditional media content and is equally discoverable through universal search on advanced TV interfaces. Therefore, brands with video content would be smart to use the new tools available to create their own content portal apps for streaming platforms.
To read more on how brands can reach viewers on OTT platforms with branded content, please check out the Appified TV section in our Outlook 2016.
Sources: The Next Web & 9to5 Mac