What Happened
Snapchat has opened up its location-based Geofilters for everyone, as it continues to explore revenue streams. Now any Snapchat user can design their own Geofilter, set the availability of time and location, and submit it for review. The turnaround time for review is about a day, and pricing starts at $5 and goes up based on the allocated time (as few as half an hour) and space covered (starting at 5,000 square feet).
What Brands Need To Do
In the age of ad avoidance (more on this in our Outlook 2016), branded Geofilters offer a great tool to get your brand seen via user-generated social content. Last July, McDonald’s became the first brand to create a branded Snapchat Geofilter for its stores. Now with DIY Geofilters widely available, brands can easily set up their own branded Geofilters to promote stores and special events, and experiment with different designs to find the best way to engage young consumers on Snapchat.
Source: TechCrunch