What Happened
When Snapchat opened up its Geofilters to brands for customization and purchase last month, we anticipated it to be heavily used at festivals and events to target the attendees. Now, unsurprisingly, a number of brands, including Samsung, Avocados From Mexico, Spotify, and AreaNet’s GW2 video game, are now using the Geofilters in Austin, TX, to reach the hundreds of thousands people in town to attend this year’s SXSW festival.
What Brands Need To Do
Branded Geofilters offer a great tool to get your brand seen via user-generated social content, especially so at special events as they encourage participators to mark the occasion. As Snapchat continues to develop its ad products, brands should continue to experiment with different tools to find the best way to engage young consumers on Snapchat.
Source: AdWeek