What Happened
Google is reportedly working on a live-streaming app called YouTube Connect, as the company aims to catch up with competitors’ live-streaming products such as Facebook’s Live Video and Twitter’s Periscope. Currently, YouTube users can only start a live broadcast via the Creator Studio, which is not accessible for most users. Therefore, developing a standalone app should get more users to try out live-streaming and give YouTube a boost in live content.
What Brands Need To Do
Following Facebook’s official launch of Live Video at the end of January, live-streaming has been garnering media attention. Recent research from Brandlive shows that 44% of companies created live video content in 2015. Now, with Google getting on board, brands will gain a great new channel that they can use to reach targeted audiences with sponsorships and branded content.
Source: VentureBeat