What Happened
Amazon continues to expand its “push-to-reorder” Dash buttons to cover more brands and products. Earlier this week, the ecommerce giant debuted about 80 new Dash buttons, bringing the total number of branded Dash buttons to over 100. The new batch covers products beyond the household products category, such as food and beverage products like Starbucks, Red Bull, Slim Jim, and Orbit gum. Amazon says orders made from Dash buttons have increased by more than 75% in the last three months.
What Brands Need To Do
The Dash button is a great tool for brands to develop and maintain consumer loyalty by enabling convenient reordering. With the popularization of connected devices, we expect to see more automatic replenishment service like Amazon Dash pop up in the near future. For brands with CPG products, it would be wise to work with Amazon to develop their own branded buttons to cultivate a long-term relationship with consumers.
For more on how retailers and CPG brands can better build relationships with consumers through multiple touchpoints and channels, check out the Boundless Retail section in our Outlook 2016.
Source: TechCrunch
Header image courtesy of Amazon’s YouTube Video