What Happened
Pinterest is ready to extend its ad products to some international markets as the social scrapbook network continues to seek higher ad revenues. Previously, Pinterest had limited the availability of its ad products to domestic advertisers only. Now, advertisers in U.K. are able to buy Promoted Pins to promote their content. Pinterest also plans to launch ad products in several English-speaking countries soon.
What Brands Need To Do
Of Pinterest’s over 100 million active users, more than 45 million of them reside outside the U.S. so it is crucial for the company to expand its ad products to overseas markets as it seeks further growth. For brands with an international presence, this expansion should be good news as they gain another valuable social channel to target their audiences with paid reach enabled by the ad products.
Source: Wall Street Journal