What Happened
On Tuesday, Forbes launched a new podcast network with ten new podcasts focusing on entrepreneurial millennial women. Simply named “Forbes Podcasts,” the network will feature primarily female hosts and business-first content by or for millennial women. All Forbes Podcasts series are available on iTunes.
What Brands Need To Do
Podcasts provide a growing opportunity for brands to reach a niche audience with a specific interest with sponsorships and native ads. An estimated 57 million Americans are listening to podcasts regularly according to Edison Research. Another recent study also found podcast listeners are more likely to follow brands. For brands looking to target millennial women, this new podcast network from Forbes should provide a great new channel to effectively reach this valuable demographic.
Source: AdWeek