IPG Media Lab

Event Recap: April 2016 NY Tech Meetup

This week, the New York Tech Meetup was hosted at NYU’s Skirball Center. As usual, the Lab was in attendance, keeping tabs on the exciting new startups coming out of our city. This month’s event played host to a number of interesting companies offering varied solutions across a wide array of industries.

The first company of note was COSIGN, which offers a very interesting solution for CPG and fashion brands in particular. Their mission is to turn every socially-shared image into a digital storefront. With their app, users can tag products in their pictures to enable annotations that link other users to purchase. The image can then be shared to Twitter, Facebook, Instagram, Pinterest, or Tumblr. The user that posts and tags the image can earn points, rewards, and even money for the referral.

If your brand has a strong presence in sports, it may be worthwhile to explore Rukkus, a live entertainment marketplace for buying and selling tickets. They are launching a new feature in their app that allows the user to click on a seat and open a 360 image of the view from the seat. They have already mapped over a hundred live music and sports venues. For the smaller places they can’t reach, they are crowd-sourcing panoramic images taken by users.

For those looking to step up their online dating game, Connectidy analyzes your social media using IBM Watson to create a personal profile. The profile includes your personality traits, needs, and values. The messaging platform also offers a “spell check for emotions,” which tells you how your messages are coming off and what to do to optimize them. Once you’ve taken your online romance to the next level and met in person, Connectidy will allow users to rate their date and provide feedback to each other. It also uses IBM’s cognitive computing to refine your profile over time based on all interaction touch points.

A number of other companies introduced their impressive solutions. These included an incredible reverse image search based on a neural network; a gamified productivity app to fight procrastination; a modular, hackable, smart band; and a centralized workflow platform for the hospitality industry. The Lab looks forward to May’s array of entrepreneurs and startups.

 

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