What Happened
In its latest update released on Thursday, Instagram overhauled its Explore tab with a slew of new video channels. Among them is a personalized “Videos You Might Like” feed that draws recommended video posts from across the network based on user data. There are also staff-curated, themed channels, for example one for Coachella, and feature spotlights on content creators and Instagram communities, all in hopes of attracting more users to its growing video content.
What Brands Need To Do
Facebook has been making a strong play for video for the past few years, and Instagram has recently started following its parent company’s steps in ramping up its video efforts as well. Just two weeks ago, Instagram extended its maximum video length from 15 seconds to 60 seconds for all users, hoping to encourage more video posts. With video quickly becoming a preferred format for brands to engage consumers across social platforms, it is imperative that brands and ad buyers be aware of the social video channels and use them to reach their growing audiences.
Source: AdWeek