What Happened
Facebook continues to roll out new advertising products, and they are staying focused on video. The social network is bringing pre-roll ads to video in News Feed as well as within Instant Articles. Quick serve restaurant Jack in the Box is one of the first advertisers to try out the pre-roll ads. Also, the social network is extending support for video ads to third-party sites, both on desktop and mobile, via its Audience Network.
Why Brands Should Care
According to eMarketer, digital video ad spending in the US is on the rise and will reach $9.84 billion this year. With these two initiatives, Facebook is expanding the reach of its video ad network while also offering brands more options to advertise in Instant Articles. As Facebook continues to improve its video ad products, brand advertisers should reevaluate their media mix and consider reallocating their ad spending.
Source: AdWeek & Marketing Land