What Happened
ELeague, the upcoming professional eSports league co-owned by Turner Broadcasting and talent agency WME/IMG, announced a multi-year agreement with gameplay streaming giant Twitch on Friday. Under the deal, over a dozen weekly games of ELeague competition, which starts on May 24, will be live streamed on Twitch. During ELeague’s weekly airing on Turner-owned TBS channel on Friday nights, fans will also be able to stream the games on Twitch.
What Brands Need To Do
Over the past few years, eSports has grown from a nerdy niche into a media platform that attracts a massive audience and generates billions of dollars. This deal between ELeague and Twitch is illustrative of the fast growth and vast potential of the competitive gaming industry, and it also significantly expands the reach of ELeague games, offering brands a great channel to reach its highly coveted young male audience via sponsorships and ads.
Source: Variety