What Happened
A new social network app called Yubl (pronounced like “bubble” with a “y”) is taking off among teens as an alternative to Instagram. The app, launched in February in U.K., has amassed a big following among young people and become one of the hottest social apps in the U.K. App Store at the moment. Besides the standard content feed and direct messaging features common in today’s social apps, Yubl sets itself apart with five types of interactive buttons – Vote, Link, Whereabouts, Pinpoint, and Count – that users can add to their posts like stickers. For example, with the Vote button users can post a photo or video with a question for the followers to vote on or they can use the Link button to add a clickable URL to their posts. Early adopting brands such Red Bull, ASOS, Accessorize, and Primark have set up verified accounts on Yubl and started exploring the new app to reach its young users.
What Brands Need To Do
While it remains to be seen if Yubl can sustain its growth or extend its success to this side of the pond, it should certainly be on your radar if your brand is seeking to reach young people in the U.K.. Compared to the likes of Snapchat and Instagram, the app is remarkably brand-friendly given its Link button and other interactive features that brands can use to drive traffic and engage users without buying ads. As the social media landscape continues to evolve, it is important for brands to keep an eye out for the up-and-coming social platforms and learn to use their unique features for marketing purposes.
Source: Digiday
Header image courtesy of Yubl’s website