What Happened
Chatbots on Skype are about to become more useful as Microsoft debuts new features for its Skype Bot platform. Now with the new groups support, users can add a bot to group chats to schedule an appointment, get an Uber, or order a pizza. With added support for various “in-conversation cards,” such as visual image cards, carousel cards, and receipt cards, bot developers can deliver more content to users without leaving the chat. The update came just days after the company refreshed its main Bot Framework platform with a stack of new features.
What Brands Need To Do
These new chatbot features should give the Skype bots a boost in functionality. The support for group chats extends the reach of Skype chatbots, transforming a typically one-on-one experience of talking with a chatbot into a social experience. The added support for cards provides developers a handy tool for offer users a more enriched chat experience. Brands developing their own bots to engage with Skype users should definitely take advantage of these new features. To learn more about how brands can use chat bots to better serve customers via messaging apps, check out our Medium post on this topic.
The Lab has extensive knowledge about building chatbots. If you’re interested in reaching your audience on messaging apps and better serving them with a chatbot, please contact our Client Services Director Samantha Holland (samantha@ipglab.com) for more information or to schedule a visit to the Lab.
Source: Engadget