What Happened
Car rental company Zipcar is teaming up with on-vehicle advertising firm Wrapify to measure their ad impressions. Wrapify, a San Diego-based startup that pays people to wrap their cars with ads, tracks how many people have seen their vehicle ads by pairing telemetry data from the car with anonymized data of road traffic from other sources. Zipcar will test Wrapify’s technology with campaigns in Seattle and Washington D.C.
What Brands Need To Do
Wrapify’s technology brings transparency and accountability to car wrap ads and allows advertisers to accurately measure the impact of such OOH campaigns. With this partnership, Zipcar can get a better understanding of its ad campaigns while Wrapify gains a large fleet of cars to run its ads on. Other brands interested in running a new kind of OOH campaign should reach out to our Client Services Director Samantha Holland (samantha@ipglab.com) to talk about car wrap and other methods of getting your message out.
Sources: AdWeek