What Happened
Summer is nearing its end, so Starbucks has already started hyping the impending return of its best-selling seasonal product Pumpkin Spice Latte with a chatbot on Facebook Messenger. The bot is designed as an engagement tool to get fans excited for PSL’s upcoming return. Users can take a PSL-themed fan quiz or ask a question, to which the bot will answer with a seemingly random piece of old social media content. The bot does not respond to any question about the product or Starbucks.
What Brands Need To Do
As we pointed out in our Medium post on branded chatbots, they serve as a great tool for handling basic customer service and other single-focus tasks such as gathering feedback. This Starbucks chatbot is designed as a silly fun game for people to have a pretend conversation with, leveraging the messaging platform for content marketing, and it does the job admirably.
The Lab has extensive knowledge about building chatbots. If you’re interested in reaching your audience on messaging apps and better serving them with a chatbot, please contact our Client Services Director Samantha Holland (samantha@ipglab.com) for more information or to schedule a visit to the Lab.
Source: The Verge