What Happened
Visa is expanding its existing partnership with Uber to drive customer loyalty through a new rewards program called Uber Local Offers. Starting this week, Visa cardholders in San Francisco and Los Angeles can earn points toward discounted Uber rides when they use their Visa cards at select local businesses such as Barcito, Lucille’s Smokehouse BBQ, and Peet’s Coffee. They will earn one point for each $1 spent at an enrolled merchant—100 points lead to a $10 Uber discount.
What Brands Need To Do
This is not the first time Uber has tried to incorporate brands into rides. Last January, the company launched “Trip Experiences” to allow third-party apps to serve up notifications and content via Uber’s app to keep riders entertained during their trips. As Uber officially start rolling out its Local Offers program, brands should consider joining this rewards program to reach Uber’s urban and affluent users and leverage its booming popularity to build customer loyalty.
Source: AdAge